Last updated: 17 May 2026
These terms apply to all services provided by SEO For Tradesmen, operating as an SEO and digital marketing agency at 49 Paton Way, Darlington, DL1 1LP. By engaging our services, you agree to these terms. If you have questions before signing up, contact us at info@seofortradesmen.uk.
What we promise you
When you engage SEO For Tradesmen, here is what we commit to:
- We will carry out the services described in your agreed scope of work or proposal
- Work will be carried out with reasonable care and skill by people who understand trades businesses
- We will communicate clearly and promptly, and flag anything that changes how we work
- We will give you honest, realistic assessments of what SEO can achieve for your business — we do not make guarantees about specific Google rankings
- Any access credentials or business information you share with us will be treated confidentially
No ranking guarantees: SEO results depend on many factors including Google algorithm changes, competitor activity, and the quality of your website. We cannot guarantee specific rankings, positions, or traffic levels. We can and do commit to best-practice SEO work carried out consistently over time.
What we need from you
To deliver effective SEO, we need your cooperation. Specifically:
- Accurate information about your business, services, and target locations
- Access to your website (via CMS login, FTP, or cPanel) when required
- Access to your Google Business Profile when required
- Timely responses to our requests — delays on your side may delay results
- Prompt payment in line with the agreed payment schedule
You must not instruct us to carry out any activity that violates Google's guidelines, involves misleading content, or could harm third parties.
Paying for our services
- Our fees are set out in your individual proposal or service agreement
- Monthly retainer fees are payable in advance, typically on the 1st of each month
- One-off project fees are subject to terms set out in the relevant proposal (typically 50% upfront, 50% on completion)
- Invoices are due within 14 days of the invoice date unless otherwise agreed in writing
- Late payments may be subject to interest at 8% above the Bank of England base rate under the Late Payment of Commercial Debts Act 1998
- We reserve the right to pause work on your account if invoices remain unpaid beyond 30 days
Ending the arrangement
- Either party may end a monthly retainer arrangement with 30 days' written notice
- Notice should be given by email to info@seofortradesmen.uk
- Fees already paid for a period are non-refundable if you cancel mid-month
- On termination, we will return any access credentials and, on request, provide a summary of work completed
- We reserve the right to terminate services immediately if payment is consistently overdue, if you instruct us to violate Google's guidelines, or if you act in a way that is abusive to our team
What we are not responsible for
- Google algorithm changes — we cannot control how Google updates its ranking systems and are not liable for traffic or ranking changes caused by algorithm updates
- Third-party platforms — we are not responsible for outages, changes, or decisions made by Google, Google Business Profile, Bing, or any other platform
- Indirect losses — we are not liable for any loss of profit, loss of business, or indirect losses arising from our services, even if we were made aware of the possibility
- Pre-existing issues — we are not responsible for any technical, content, or penalty issues that existed on your website before we began work
- Our total liability to you in connection with any claim will not exceed the total fees paid to us in the 3 months preceding the event giving rise to the claim
Intellectual property
- Any content we create for you (copy, meta descriptions, structured data, etc.) becomes yours upon full payment
- We retain the right to reference the work as part of our portfolio, unless you request otherwise in writing
- Any proprietary tools, templates, or systems we use to deliver work remain our intellectual property
Everything else
- Governing law: These terms are governed by the law of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
- Entire agreement: These terms, together with any written proposal or service agreement, form the entire agreement between us and supersede any prior discussions or representations.
- Severability: If any part of these terms is found to be unenforceable, the remaining terms continue in full force.
- Variation: We may update these terms from time to time. The version in force at the time of any dispute is the version on this page.
- No waiver: Failure to enforce any part of these terms at any time does not constitute a waiver of our rights to enforce them later.
Questions
If anything here isn't clear, get in touch before you sign up: